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The bachelor and associate’s degree programs in Marketing are designed with a focus on developing and managing continuous relationships with customers as well as monitoring competitors. The teaching methods emphasize the role of communication functions applied within marketing programs, including business communication systems and marketing management strategies, especially digital marketing, which strongly trends toward the globalization environment.
Students gain detailed knowledge and perspectives on marketing skills, including marketing management, integrated marketing communications, and the management of goods and services within organizations. The marketing curriculum is organized to train students to develop and manage customer relationships, marketing management strategies, organizing and managing media networks, digital marketing, marketing research, and marketing analysis, alongside improving the quality of goods or services to meet the target market demands of the business organization.
The Bachelor and Associate’s Degree programs in Marketing is designed with the following objectives:
• To train human resources in the field of marketing with efficiency and quality in order to meet students’ career aspirations and market demands.
• To develop students' understanding of market contexts at the local, regional, and international levels.
• To foster students’ critical thinking and understanding of the marketing environment, marketing research, marketing analysis, and marketing systems.
• To provide students with practical knowledge on how to develop marketing management plans in a business context aimed at generating profit.
• To equip students with the skills to plan advertising and sales promotion strategies for products and services to effectively meet customer needs.
• To ensure students gain a true understanding of consumer behavior and how to effectively build and manage relationships with customers.
• To help students grasp the core concepts of marketing for both products and services, as well as the process of developing effective marketing strategies.
ក្រោយពីទទួលបានបរិញ្ញាបត្រម៉ាឃីទីង អ្នកសិក្សាអាចទទួលបាននូវ ឱកាសការងារដូចខាងក្រោម៖
The bachelor and associate’s degree programs in Marketing are designed with a focus on developing and managing continuous relationships with customers as well as monitoring competitors. The teaching methods emphasize the role of communication functions applied within marketing programs, including business communication systems and marketing management strategies, especially digital marketing, which strongly trends toward the globalization environment.
Students gain detailed knowledge and perspectives on marketing skills, including marketing management, integrated marketing communications, and the management of goods and services within organizations. The marketing curriculum is organized to train students to develop and manage customer relationships, marketing management strategies, organizing and managing media networks, digital marketing, marketing research, and marketing analysis, alongside improving the quality of goods or services to meet the target market demands of the business organization.
The Bachelor and Associate’s Degree programs in Marketing is designed with the following objectives:
• To train human resources in the field of marketing with efficiency and quality in order to meet students’ career aspirations and market demands.
• To develop students' understanding of market contexts at the local, regional, and international levels.
• To foster students’ critical thinking and understanding of the marketing environment, marketing research, marketing analysis, and marketing systems.
• To provide students with practical knowledge on how to develop marketing management plans in a business context aimed at generating profit.
• To equip students with the skills to plan advertising and sales promotion strategies for products and services to effectively meet customer needs.
• To ensure students gain a true understanding of consumer behavior and how to effectively build and manage relationships with customers.
• To help students grasp the core concepts of marketing for both products and services, as well as the process of developing effective marketing strategies.
| ឆ្នាំទី 1 | |||
|---|---|---|---|
| ឆមាសទី 1 | ឆមាសទី 2 | ||
| មុខវិជ្ជា | ក្រេឌីត | មុខវិជ្ជា | ក្រេឌីត |
| រដ្ឋបាលសាធារណៈ | 3 | មូលដ្ឋានគ្រឹះម៉ាឃីទីង | 3 |
| កុំព្យូទ័រជំនាញការិយាល័យ | 3 | គណិតវិទ្យាធុរកិច្ចអនុវត្តន៍ | 3 |
| ទ្រឹស្ដីសេដ្ឋកិច្ច | 3 | ភាសាអង់គ្លេសស្នូល (១-ខ) | 3 |
| ភាសាអង់គ្លេសស្នូល | 3 | មូលដ្ឋានគ្រឹះគណនេយ្យ | 3 |
| លំនាំដើមនៃអាជីវកម្ម | 3 | ការគ្រប់គ្រងការរិយាល័យ | 3 |
| ឆ្នាំទី 2 | |||
| ឆមាសទី 1 | ឆមាសទី 2 | ||
| មុខវិជ្ជា | ក្រេឌីត | មុខវិជ្ជា | ក្រេឌីត |
| ឥរិយាបថអង្គភាព | 3 | មីក្រូសេដ្ឋកិច្ច | 3 |
| គោលការណ៍នៃការគ្រប់គ្រង | 3 | យុទ្ធសាស្ត្រនៃការគ្រប់គ្រង | 3 |
| ស្ថិតិសម្រាប់ធុរកិច្ច | 3 | យុទ្ធសាស្ត្រម៉ាឃីទីង | 3 |
| ការគ្រប់គ្រងម៉ាឃីទីង | 3 | ពន្ធដារ | 3 |
| ភាសាអង់គ្លេសសម្រាប់អាជីវកម្ម (១-ក) | 3 | ភាសាអង់គ្លេសសម្រាប់អាជីវកម្ម (១-ខ) | 3 |
After obtaining, the Bachelor and Associate’s degree Programs in Marketing students may pursue various career paths such as:
– Marketing Manager
– Marketing Strategy Planner
– Marketing Researcher
– Sales Manager
– Sales Representative
– Wholesale / Field Salesperson
– Marketing Analyst
– Can become a government officer in various ministries and institutions
– Can become a professor or marketing instructor at universities
– And have the opportunity to become an entrepreneur or business owner
