Course Description

Foundation Year, Semester 1

FY101               Math Applied

Mathematics is required by every educated person needing to know to process, evaluate, and understand the numerical and graphical information in our society. Math Applied is usually adopted by economists, financers, or businessmen to settle most issues in finance, probability, statistics, and economic growth / downturn, etc.

In Math Applied, the interdisciplinary field of study includes Swiss and Series, Determinant of Matrix and Linear Equation, Real-valued Function, Derivatives and Integrals, Function of Several Real Variables, Partial Derivatives, Total and Absolute Derivatives, and Linear Problems.

FY102               Office Application

Office Application is intended to introduce students to basic office applications useful for office work (i.e. Microsoft Word and Excel, PowerPoint, etc.). It is to do with a spreadsheet application. That is, the study involves calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications. This enables graduates to use basic office applications for the sake of their work administrations.

FY103               Theory of Economics

This subject focuses on, “What are Economics and Market Economics? Theories of Demands and Supplies, Monetary and Economics, the Culculation of Monetary’s Value, and Manufacturing Economics,” and it also focuses on the organizing and managing the enterprises.

FY104               Introduction to Business

This subject is an oriented course in the Faculty of Business Administration and Tourism and Faculty of Social Science and Economics that will expose students to business terminology, concepts, and current business issues. The aim of the course is to develop a viable business terminology, foster critical and analytical thinking, and refine the business decision-making skills.

The overall contents of this subject mainly are about the conception and the basis of important sectors in business such as what Business and Economics are. Specifically, it is about the awareness of crucial success in the business world and how small businesses shall be started, operated, monitored and evaluated. Indeed, the interdisciplinary study of this subject mainly focuses on three major forms of businesses, the awareness of ethics and the responsibility of business with a society as a whole, the awareness of management and effective human resources management, and the principles of manufacturing management in a business.

FY105               Core English 1-A

English language courses are adopted to fit students studying in the Faculty of Business Administration and Tourism and Faculty of Social Science and Economics since all majors in these faculties are non-English programs to be conducted. The course aims at qualifying students in these faculties the ability to use English effectively in their prospective careers.

The subject of Core English 1-A is the first level of English language study for this major. It is a topic-based young adult/adult English language course, adapted from the NetLanguages’ General English Online Self-study course. It combines a multi-layered syllabuses, a topic- and text-based approach to materials design, and a communicative methodology to make an engaging and effective course for learners and teachers alike. In addition, the subject allows maximum of flexibility and provides an unprecedented range of quality print and online resources.

Foundation Year, Semester 2

FY206               Khmer Study

In this subject, students explore, compare and contrast the rituals, practices, art and culture of Buddhism and Brahmanism during the Funan, Chenla, Angkorian, Uddong, Chaktomok, colonized epochs and its newly development among modern ideologies along with Khmer history. In addition, Students analyze the evolution of literary ideas and texts during the period of Cambodian independence.

After the completion of the course, students will be proud of Khmer Nation because they can understand the work of Khmer ancestors for building up the foundation of Khmer culture and civilization from the past with a famous legacy in Southeast Asia.

FY207               Basic Statistics

The calculation of probability of issues that may happen after the theory has been put into practice to identify the methods how to select random sampling, and collect this random sampling to reach an estimation, medium parameters, and percentage of population and use this random sampling to make testing. Population has a medium comparison or percentage of population with one number and medium comparisons or population statistics with global statistics (two or more).

FY208               Basic Marketing

The Marketing is the subject which enable learners to be excited, brave, and updated.This subject has an emphasis on the principles of marketing which is the the most fundamental basis in studying Marketing Subject as a whole. The design of this subject is aimed at improving students’ capacity to have profound understanding in exploring the markets for selling products as many as possible in today acute competitive conditions.

FY209               Basic Accounting

This subject will study the process of determining transaction, measurement records and the economic interpretation of the transactions of the funnel unit within the specified period. The Basic Accounting Course will help learners to develop their skills in the accounting field, from understanding Profit and Loss accounts to VAT. The course will cover a range of lessons and provide multiple examples for assessment.

FY2010             Core English 1-B          

English language courses are adopted to fit students studying in the Faculty of Business Administration and Tourism and Faculty of Social Science and Economics since all majors in these faculties are non-English programs to be conducted. The course aims at qualifying students in these faculties the ability to use English effectively in their prospective careers.

The subject of Core English 1-B is the second level of English language study for this major. It is a topic-based young adult/adult English language course, adapted from the NetLanguages’ General English Online Self-study course. It combines a multi-layered syllabuses, a topic- and text-based approach to materials design, and a communicative methodology to make an engaging and effective course for learners and teachers alike. In addition, the subject allows maximum of flexibility and provides an unprecedented range of quality print and online resources.

Year 2, Semester 1

ORB213301     Organizational Behavior

This course integrates the study of management principles and practices with the study of human behavior within organizations. The primary goal of this course is to prepare students for advanced leadership roles in modern organization. This course will provide a good foundation for students intending to study in any major, as the main objective of this course is to provide students with the essential content and experiences they need to become a motivating student, successful manager and an effective employee in any type of work they do in the future. By taking the course students will understand themselves and other people at work and will be able to learn how to create effective work groups to be successful in life.

The course will examine the contemporary principles, techniques and research findings in management and organizational behavior that are driving high performance and continuous improvement in business today. To understand management and organizational behavior, concepts associated with continuous improvement in individual and group processes will be discussed. Specific attention will be given to Organizational Behaviors, Diversity in Organization, Attitudes and Job Satisfaction, Personality and Values, Perceptions and Individual Decision Making, Motivation Concepts, Foundations of Group Behavior, Communication, Leadership, Power and Politics, and Conflict and Negotiation.

FAC213302     Financial Accounting

This subject prepares students to develop their ability in preparing and analyzing the financial statements of public corporations. Topics include an overview of corporate financial reporting, transaction analysis, and accounting entries; double-entry accounting systems; merchandising and inventory; internal control, cash, and receivables; long-lived assets and current liabilities; financial reporting concepts and accounting for partnerships; corporations; long-term liabilities; cash flow statement; investments; and financial statements analysis.

MIE213303      Microeconomics

This is a core course in introductory microeconomic theory, introducing students to the fundamental principles of how to think like an economist. By the end of the course, students should be able to combine abstract concepts with formal analytical tools in order to understand how consumers and producers make optimal choices, and how these choices affect real market outcomes.

The course examines how individuals and firms make decisions by weighing up costs and benefits, and how the interaction of their decisions leads to market and social outcomes. The model of market supply and demand is employed to examine the effects of taxes, subsidies, and other government interventions in market activity. The implications of different market structures, including perfect competition and monopoly, are examined. Public goods, externalities and common resources are key examples of cases in which private markets may yield socially sub-optimal outcomes. Such cases are examined and the role of government policy in correcting for these is discussed.

MKTM213304           Marketing Management

Marketing is a value-enhancing function that identifies opportunities, develops markets, and builds brands. Consequently, good marketing enables companies to charge price premiums, sustain competitive advantage and maintain long-run profitability. To this end, the course covers the following topics: understanding consumer and corporate behavior, conducting customer and competitor analysis, developing new products, branding and brand extension, pricing, designing distribution channels, and managing marketing-mix activities. First, you will be exposed to the fundamental concepts of marketing and thus learn the “language” of marketing (i.e., talk-the-talk).

EAPI213305    EAP (English for Academic Purposes)

This course is designed for the students to develop their listening, speaking, reading and writing skills in English and it may help them functioning well in the prospective careers. It aims at accurate and fluent communication, extending grammatical, lexical and functional skills in the major.

Therefore, Bachelor’s Degree or Associate’s Degree students at university with English proficiency at least pre-intermediate level who wish to prepare themselves and improve their communication skills in business English in order to improve their employment prospects upon their graduation. It teaches basic business skills in English needed to communicate in a variety of different work settings. Essentially, the course introduces and examines various skills in English language under business English context including communication, careers, employment, import-export, marketing, retail, competition, innovation, money/negotiation, market research, investment, and ethics.

Year 2, Semester 2

MAE213401    Macroeconomics

This course provides an overview of macroeconomic issues: the determination of output, employment, unemployment, interest rates, and inflation. Monetary and fiscal policies are discussed. Important policy debates such as, the sub-prime crisis, social security, the public debt, and international economic issues are critically explored. The course introduces basic models of macroeconomics and illustrates principles with the experience of the international, regional, and local economies.

BLA213402     Business Law

This subject introduces learners to law in general and application to business specifically, comprehensive study of the law of contracts and the principal and agent relationship.

The main content of this course is aimed at training students to know about the Camdodian legal system, Khmer history, Cambodian modern law in Roman-German legal system, wealthy businessman, traders and properties, obligations of traders, commercial enterprises, commerical units, co-ownership company, and equity affiliates. In addition, it will figure out the structure of Cambodia companies’ branches, foreign trade companies, general rules of commercial contract, special trade contracts, labor laws in the field of businesses, administrative obligations of enterprises, dispute resolutions, and the acknowledgement of any of other types of businesses and companies locally, regionally, and internationally.

MACI213403   Managerial Accounting I

This subject addresses managerial accounting concepts, techniques, rules, and utilization. Learners are instructed to analyze and interpret accounting data to get a deeper look at the firm's operations and determine what activities really drive profitability. With that data, students can generate operating plans that best utilize a businesses’ strengths and minimize its weaknesses. Topics include the different approaches to cost accounting, the value chain, cost/profit analysis, operational budgeting, performance measurement, and capital budgeting.

The subject covers topics include the changing role of management accounting and basic concepts; product costing and cost accumulation; process costing and hybrid product costing systems; activity-based costing and activity-based management; activity analysis, cost behaviour and cost estimation; cost-volume profit analysis; absorption and variable costing; profit planning and activity-based budgets; standard costing and flexible budgeting; cost management tools; and decision making. It is aimed to develop students’ ability in collecting, analyzing, and communicating quantitative and non-quantitative information to assist management in making more effective planning and control decisions.

BET213404      Business Ethics

Many people believe that business ethics cannot be taught. This course assumes that is not true, that ethical decision Making is a worthy goal, and that all are on an asymptote working toward solid business decision making of which ethics is a part. The overall goal is to help the student understand and appreciate the elements of ethics, the importance of ethical decision making, and its effects on themselves, business and society.

This business ethics course offers an introduction into the concept of values, morality, as well as cultural beliefs and upbringing in all areas of business, from consumer rights to corporate social responsibility. Decisions made by shift managers or corporate presidents may affect thousands of individuals or entire communities. Consumers today expect and demand integrity, honesty, and transparency in all levels of their environment. Understanding those expectations is the key to communicating core values and behavior not only to employees, but society in general.

EAPII213405   EAP (English for Academic Purposes)               

This course is more advanced to EAPI302305

Year 3, Semester 1

LBL213501      Labour Law

This course will strengthen students’ knowledge and practices in the Cambodian Labour Law and working conditions in HR/employee management. Understanding how the Cambodian Labour Law works in relation to a company or an organization as a whole to ensure that students will meet the minimum requirements.

In addition, the study on labor law is an important contribution to facilitate students to take all kind of national codes of conduct for grated such as national constitution, convention, laws, regulations, decrees, sub-degree, Prakas, directive and information which are necessary for ensuring the implementation and actions related to the jobs of the private sectors, including the role of employers and employees in working performance and the accountabilities to the law.

NET213502     Negotiation Techniques

The course is aimed at developing analytical and communication skills that are necessary for successful business negotiations. The negotiation is described as a complex three-stage process, which consists of preparation, negotiating, and post-negotiation implementation and evaluation.

The course combines both theoretical knowledge of leading negotiation scholars and practical experience through learning by doing. The students will be engaged in business games, trainings, group discussions and creative tasks.

CCM213503    Cross Cultural Management

This course is designed to convey the major principles relating to management across cultural and national boundaries. It focuses on interpersonal approaches between people of different cultures in work settings as opposed to a country specific approach. That is, the approach is used to understand the effect of culture in a way that can then be applied to a wide variety of cross-cultural interactions in a number of organisational context. Participants will interact, examine concepts, cases to increase awareness, and understanding concerning the influence of culture on management and management practices.

Students will benefit from basic and advanced knowledge of management and organisational behavioural concepts. Before attempting this course, students are advised that it is important to complete the appropriate prerequisite course(s) listed on the front of this course profile. No responsibility will be accepted by the School of Business, the Faculty of Business, Economics and Law or the University of Queensland for poor student performance occurring in courses where the appropriate prerequisite(s) has/have not been completed, for any reason whatsoever.

MACII213504Managerial Accounting II

This course is advanced to MACI213403.

ESAP213505   ESAP (English for Specific Academic Purposes)

Since English for Specific Academic Purposes (ESAP) is concerned with the specific needs of students in particular disciplines, the course is designed to fulfill the requirements of the students majoring in any skill in Faculty of Business Administration and Tourism and Faculty of Social Science and Economics at Asia Euro University. In its specification, ESAP consists of reading, vocabulary, grammar, speaking, listening and writing relevant to those majors of the faculties. Indeed, the course aims at qualifying students in these faculties the English proficiency in their prospective careers. Therefore, with ESAP successful completion, students whose majors are non-English instructed will be able to use English language independently and effectively.

Year 3, Semester 2

STM213601     Strategic Marketing

The purpose of this course is to prepare you for real world marketing challenges described above. This is an advanced course for undergraduate students specializing in Marketing. Taken in the final year, this course serves as a “capstone” course that integrates all concepts and frameworks learned from prior marketing courses. Students will address critical decision issues involved in marketing planning at a strategic level, including segmentation and positioning, product development, new market entry, and management of the marketing budget. In order to gear you up for the role of a Marketing Manager (a position which many of you are aiming– and likely– to hold within five years of graduation), this course provides an experiential learning environment in which you will gain not only an appreciation but also a personal feel for the tasks of strategic marketing planning and decision making.

Within this environment, you will learn to become an effective marketing decision maker, one who is capable of minimizing (though not completely removing) much of the uncertainties surrounding marketing decisions through disciplined analysis and prudent judgment. In this course, you do not just read about marketing strategy formulation; you practice it! And you do not just talk strategy recommendation; you execute it (and be accountable for the result of it)

PUR213602     Public Relations

In this course, students will learn what Public Relations is, what are some of the key growth areas in Public Relations, and the future of the practice. Students will learn about the various theories of Public Relations and how to put these theories to use when carrying out Public Relations activities. The course will provide students a big picture of the Public Relations process, and the important roles of strategy and tactics in the process.

This is a foundation course for students wanting to pursue careers in public relations as well as a refresher for entry level PR practitioners wanting to brush up on their knowledge of the field. Throughout the course, I will converse with you about the ongoing trends in technology and culture and the ways in which these trends are shaping PR across the globe.

MAEI213603   Managerial Economics I

Managerial Economics is concerned with the application of economic principles and methodologies to key management decisions within organizations. It provides principles to foster the goals of the organization, as well as a better understanding of the external business environment in which an organization operates.

A primary purpose of the course is to develop tools useful in other courses since economics is the foundation for much of what is taught in finance, marketing, business strategy and many other courses in the bachelor program. Managerial Economics is fundamentally a unique way of thinking about problems, issues and decisions that managers face in each of the functional areas of the organization as well as the strategic ones faced by general managers.

INTI213604     International Trade I

This course is about international trade, theory and policy. The course will aim to explain patterns of world production and trade and ask if international trade is beneficial. This will be done with the help of models from international trade theory that are important components of the toolkit of contemporary trade economists. The course will also explore thePhenomena of outsourcing and international mobility of labor (immigration) and capital (Foreign Direct Investment (FDI)). The course will analyze and compare instruments of trade policy and evaluate their impact on domestic and international welfare. Finally, the course will study the world trading system, including the World Trade Organization (WTO) and international trade agreements.

Through international trade courses, students examine international trade laws and regulations, the ways in which trade benefits nations and modern advancements that affect trade between nations. Students who pursue the field of international trade can complete a bachelor's degree in a wide variety of fields, including business, finance, or other disciplines with a strong focus on math. International trade courses are available through graduate degree programs in international business, international trade and economics. Students who pursue this line of work have often completed relevant internships as part of their education programs.

MKR213605    Marketing Research

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications. Students gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

Year 4, Semester 1

PRM213701     Project Management

This course guides students through fundamental concepts of project management and behavioral skills needed to successfully launch, lead, and realize benefits from projects in profit and nonprofit organizations. Successful project managers skillfully manage their resources, schedules, risks, and scope to produce a desired outcome. In this course, students explore project management with a practical, hands-on approach through case studies and class exercises. A key and often overlooked challenge for project managers is the ability to manage without influence—to gain the support of stakeholders and access to resources not directly under their control. Special attention is given to critical success factors required to overcome resistance to change. The course will review causes of project failure and how to mitigate risks through proper planning in the early phases of a new initiative.

This course focuses on project management methodology that will allow students to initiate and manage projects efficiently and effectively. Students will learn key project management skills and strategies, and they will have the opportunity to apply this knowledge through their prospective careers.

MAE213702    Managerial Economics II

This course is advanced to MAEI213603.

INB213703       International Business

The course explores the challenges of managing a culturally diverse work force and the complexities of managing in countries with different religions, traditions, and value systems. This course focuses on the ability of managers to lead, motivate, communicate, and negotiate with individuals with different attitudes towards achievement and work, time and change, wealth and success, gender and the family, religion and language.

This course provides an overview of the environment, concepts, and basic differences involved in international business. Topics include forms of foreign involvement, international trade theory, governmental influences on trade and strategies, international organizations, multinational corporations, personnel management, and international marketing. Upon completion, students should be able to describe the foundation of international business.

RME213704    Research Methodology

This subject will enable students to identify and apply appropriate research methodologies in order to plan, conduct and evaluate basic research in business world. Among topics discussed ranges from the introduction to research methodology and developing research proposal.

Students will have opportunities to establish or advance their understanding of research through critical exploration of research language, ethics, and approaches. The course introduces the language of research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches. Students will use these theoretical underpinnings to begin to critically review literature relevant to their field or interests and determine how research findings are useful in forming their understanding of their work, social, local and global environment.

INTII213705    International Trade II

This course is advanced to INT213604.

Year 4, Semester 2

INM213801      International Marketing

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making.

During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. International marketing is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.

LDS213802      Leadership

It is an interdisciplinary course about the tasks, strategies, and skills of effective leadership. Course activities will range from theory to the practical processes of leadership. Basic concepts essential to personal skills development and organizational leadership behavior are included. In addition, the course covers an awareness and understanding of current issues relating to the nature and tasks of collaborative leadership behavior. The student is asked to identify an issue or problem and practice leadership by developing and implementing a community project.

The purpose of this course is to introduce students to the emerging field of global leadership. Students will gain an understanding of the history and origins of global leadership and the theoretical approaches to global leadership in complex, modern contexts.  Students will be challenged to access primary sources of global leadership literature, and think deeply and critically about the current state of theoretical development in global leadership. Students will also explore various global leadership competencies and learn how to apply these competencies in various regions and cultures throughout the world.

ECO213803     E-commerce

E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

This course provides the tools, skills and understanding of technological concepts and issues surrounding the emergence of and future directions of electronic business practices, with a strong focus on electronic commerce initiatives. The student develops an understanding of the current business models, strategies and opportunities in electronic publishing, communication, distribution, collaboration, and online payment options. The focus is on innovative strategic thinking with respect to the use of these techniques in successful new business ventures.

IMGT213804   Investment Management

This course will provide a basis for making investment decisions and it is intended for students who want to become investment professionals and/or knowledgeable individual investors. The course will cover basic investment concepts, portfolio theory and asset pricing, security valuation, market efficiency, behavioral finance, and options and futures. Through classroom discussions, problem solving, and real world applications of class concepts, by the end of the course, students should be able to read and understand financial news and have a better grasp of the world of trading and investments. The ultimate goal of this class is to give students the ability to understand, analyze, and reach their own conclusions about different financial events.

Students who want to start a career as investment professionals or who want to improve their decision-making as individual investors will find this course very useful. The major topics include financial markets and instruments, portfolio theory, valuation of equity and fixed-income securities, options and futures.

INF213805       International Finance

This course focuses on international financial management and international trade. Topics in financial management, viewed primarily from the perspective of managers doing business overseas, include the management of foreign exchange exposure, foreign direct investment decisions, and multinational capital budgeting. Other topics covered include trends in international banking, the balance of payments, the determination of exchange rates, the LDC debt crisis, and the Asian meltdown. We will also examine the challenges and problems faced by firms planning on doing business in Western Europe, Eastern Europe, the Far East, Mexico, Canada, South America, Africa, India, and other regions during the next decade.

International Finance (FIN 322) will introduce students to global financial markets and operations of multinational firms. Students will benefit from their studies some of the world’s most important financial institutions. Topics to be discussed will include foreign exchange markets, international financial markets, international banking, currency derivative markets, euromarkets, risk management, and investment decisions in the local, regional, and global marketplace.

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