Course Description

Foundation Year, Semester 1

FY101               Math Applied

Mathematics is required by every educated person needing to know to process, evaluate, and understand the numerical and graphical information in our society. Math Applied is usually adopted by economists, financers, or businessmen to settle most issues in finance, probability, statistics, and economic growth / downturn, etc.

In Math Applied, the interdisciplinary field of study includes Swiss and Series, Determinant of Matrix and Linear Equation, Real-valued Function, Derivatives and Integrals, Function of Several Real Variables, Partial Derivatives, Total and Absolute Derivatives, and Linear Problems.

FY102               Introduction to Tourism

Even though tourism is a cultural activity, its business aspect is also an important element. This course provides students with the fundamental knowledge concerning marketing, human resources management, financial management, destination planning, policy, environment and prospects in the tourism industry. Real life cases will also be discussed in order to give students a relatively comprehensive understanding of the tourism industry.

FY103               Theory of Economics

This subject focuses on, “What are Economics and Market Economics? Theories of Demands and Supplies, Monetary and Economics, the Culculation of Monetary’s Value, and Manufacturing Economics,” and it also focuses on the organizing and managing the enterprises.

FY104               Office Application

Office Application is intended to introduce students to basic office applications useful for office work (i.e. Microsoft Word and Excel, PowerPoint, etc.). It is to do with a spreadsheet application. That is, the study involves calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications. This enables graduates to use basic office applications for the sake of their work administrations.

FY105               Core English 1-A

English language courses are adopted to fit students studying in the Faculty of Business Administration and Tourism and Faculty of Social Science and Economics since all majors in these faculties are non-English programs to be conducted. The course aims at qualifying students in these faculties the ability to use English effectively in their prospective careers.

The subject of Core English 1-A is the first level of English language study for this major. It is a topic-based young adult/adult English language course, adapted from the NetLanguages’ General English Online Self-study course. It combines a multi-layered syllabuses, a topic- and text-based approach to materials design, and a communicative methodology to make an engaging and effective course for learners and teachers alike. In addition, the subject allows maximum of flexibility and provides an unprecedented range of quality print and online resources.

Foundation Year, Semester 2

FY206               Khmer Study

In this subject, students explore, compare and contrast the rituals, practices, art and culture of Buddhism and Brahmanism during the Funan, Chenla, Angkorian, Uddong, Chaktomok, colonized epochs and its newly development among modern ideologies along with Khmer history. In addition, Students analyze the evolution of literary ideas and texts during the period of Cambodian independence.

After the completion of the course, students will be proud of Khmer Nation because they can understand the work of Khmer ancestors for building up the foundation of Khmer culture and civilization from the past with a famous legacy in Southeast Asia.

FY207               Basic Statistics

The calculation of probability of issues that may happen after the theory has been put into practice to identify the methods how to select random sampling, and collect this random sampling to reach an estimation, medium parameters, and percentage of population and use this random sampling to make testing. Population has a medium comparison or percentage of population with one number and medium comparisons or population statistics with global statistics (two or more).

FY208               Basic Marketing

The Marketing is the subject which enable learners to be excited, brave, and updated.This subject has an emphasis on the principles of marketing which is the the most fundamental basis in studying Marketing Subject as a whole. The design of this subject is aimed at improving students’ capacity to have profound understanding in exploring the markets for selling products as many as possible in today acute competitive conditions.

FY209               Front Office Management

This course focuses on the management role in the organization and structure of hotels, restaurants, clubs, and resorts. You will understand the role of Front Office as the public face of the hotel, primarily by greeting hotel patrons and checking in guests. It also provides assistance to guests during their stay, completes their accommodation, food and beverage accounts and receives payment from guests.

FY2010             Core English 1-B          

English language courses are adopted to fit students studying in the Faculty of Business Administration and Tourism and Faculty of Social Science and Economics since all majors in these faculties are non-English programs to be conducted. The course aims at qualifying students in these faculties the ability to use English effectively in their prospective careers.

The subject of Core English 1-B is the second level of English language study for this major. It is a topic-based young adult/adult English language course, adapted from the NetLanguages’ General English Online Self-study course. It combines a multi-layered syllabuses, a topic- and text-based approach to materials design, and a communicative methodology to make an engaging and effective course for learners and teachers alike. In addition, the subject allows maximum of flexibility and provides an unprecedented range of quality print and online resources.

Year 2, Semester 1

FBM308301     Food & Beverage Management

This course is designed to equip students seeking careers in food and beverage with concepts and tools used in its management. Further, HOSP3003 will also appeal to those students seeking careers in the broader hospitality industry, as it underlines the strategic importance of the department within organisations. This course cannot compensate for the technical knowledge and skills acquired ‘on-the-job’ but instead focuses on the managerial knowledge and skills required to understand and subsequently manage operations.

TAT308302     Travel Agency &Tour Operation Management

This course is designed to create professionals trained in tourism and travel organisation and management.

The tourism industry and its earnings are very important to many countries worldwide, and tourism is a major force in the economy of the world - it has become an activity of global importance and significance.  However, it has also become an industry sector which, unless it is well managed and controlled, can have harmful effects on the cultures and environments of “host” countries.  To benefit from tourism its development must be planned, controlled and “sold” using modern marketing methods, the tourism and travel markets and their products, and the needs and expectations of customers - must be understood and satisfied. 

This course offers an introduction to travel agency management and operations including the indusry’s regulations & functions. The course will include responsibilities of agency operations, training , staffing practices , accounting and legal procedures. The course also includes the aviation business, tour operating, travel retailing, planning , marketing package tours , organization of air fares , issuing of tickets, reservation system, airlines , computerized reservation system and promotional fares.

GET308303     Geography in Tourism

Geography and the importance of place; world regions: physical, political, economic and cultural characteristics; the development of international tourism; geographical patterns of tourism and the tourism characteristics of selected world regions.

Geography in tourism destinations is the analysis of human leisure behavior and its socioeconomic impact, and includes the exploration of major tourism attractions and destinations on Earth. This survey course is presented through two major themes: thematic tourism geography and regional tourism geography. Topics include demand and resources for tourism, climate, transportation, spring-break, cruises, all-inclusive resorts, "sin" and "lifestyle" tourism, Rochester's tourism development, and an overview of major travel destinations across the globe.

HKM308304    Housekeeping Management

Keeping a clean house seems like such a daunting exercise for many people, but it need not be. Arming yourself with the right knowledge and the right tools will make cleaning easy and efficient. In this course, we offer a comprehensive view of how to care for your house, your belongings, and how to protect you and your family from harmful chemicals and allergies.

Before beginning any project, one must always ensure that you have the right tools for the job. Cleaning is certainly no exception. In fact, having the right tools for cleaning one’s house will make one’s job of keeping a tidy, clean house so much easier and enjoyable. 

Students will learn how to set a schedule that will make cleaning seem less laborious, and they will learn the tips and tricks from the experts on how to deal with common household cleaning projects and issues. We will review cleaning tips for each room in your house. Students will also learn how to make their own cleaning supplies, which can be especially useful for people who care about how certain chemicals affect the environment, or who need to avoid certain chemicals due to allergies. Making their own products and be a fun way to save money and ensure a safer house for their families.

EAPI308305    EAP (English for Academic Purposes)

This course is designed for the students to develop their listening, speaking, reading and writing skills in English and it may help them functioning well in the prospective careers. It aims at accurate and fluent communication, extending grammatical, lexical and functional skills in the major.

Therefore, Bachelor’s Degree or Associate’s Degree students at university with English proficiency at least pre-intermediate level who wish to prepare themselves and improve their communication skills in business English in order to improve their employment prospects upon their graduation. It teaches basic business skills in English needed to communicate in a variety of different work settings. Essentially, the course introduces and examines various skills in English language under business English context including communication, careers, employment, import-export, marketing, retail, competition, innovation, money/negotiation, market research, investment, and ethics.

Year 2, Semester 2

ECT308401     Eco-Tourism

Ecological principles applied to tourism; principles of human behavior used in eco‐tourism issues; the relationship between natural resources and tourism; planning and management of natural, cultural resources and peopleʹs way of life for sustainable use in tourism with special focus on rural areas, wildlife sanctuaries and other areas of forests, mountains, beaches and islands.

BLA308402     Business Law

This subject introduces learners to law in general and application to business specifically, comprehensive study of the law of contracts and the principal and agent relationship.

The main content of this course is aimed at training students to know about the Camdodian legal system, Khmer history, Cambodian modern law in Roman-German legal system, wealthy businessman, traders and properties, obligations of traders, commercial enterprises, commerical units, co-ownership company, and equity affiliates. In addition, it will figure out the structure of Cambodia companies’ branches, foreign trade companies, general rules of commercial contract, special trade contracts, labor laws in the field of businesses, administrative obligations of enterprises, dispute resolutions, and the acknowledgement of any of other types of businesses and companies locally, regionally, and internationally.

PHM308403     Protocol & hospitality Management

This course covers the growth and progress of the hospitality industry. Topics include tourism, lodging, resorts, gaming, restaurants, foodservice and clubs. Upon completion, students should be able to demonstrate an understanding of the background, context, and career opportunities that exist within the protocol and hospitality industry.

MAT308404    Marketing for Tourism

Increasing the development and promotion of sustainable tourism is a planned and progressive strategy. Building upon the 'Principles of Marketing' offered in the Bachelor of Business core, this course investigates a range of approaches and issues associated with marketing destinations and the tourism experience.

Using selected case studies from around the world the course examines the challenges of contemporary marketing approaches to the development and promotion of sustainable tourism. Working through experiential exercises you will undertake research and marketing strategies reflective of current professional practice.

EAPII308405   EAP (English for Academic Purposes)             

This course is more advanced to EAPI302305

Year 3, Semester 1

HOM308501    Hotel Management

This introductory course is designed to offer an overview of the accommodation industry, exploring a wide range of organizations from urban hotels to country inns, from gourmet restaurants to fast food, from casinos to theme parks. Students gain a historical perspective and integrate that with current events. The complexities of the accommodation’s structure, including chains and franchising, ownership and management relationships are discussed. This course is appropriate for persons with some or no experience and who are interested in learning about, working in, or opening a business in the hospitality industry. In this course have five chapters that deal with hotel or accommodation management.

Description to hotel Management, Classification of the hotel, general description and their responsibilities. Importantly, hotel Management will provide a realistic look at every major portion of the hotel business which will help anyone planning or currently pursuing one of the many different career opportunities available in this burgeoning and dynamic industry.

PMHT308502  Principle of Management for Hospitality and Tourism

The Tourism & Hospitality program will introduce students to the world’s largest industries, from destination planning, hotel and restaurant management to sports, entertainment and event
management, and include the study of geography, economics, and world cultures. We live in one of
the most beautiful regions of the country. Tourism & Travel are thriving industries with a multitude of employment opportunities. This program will provide students with curriculum focused on current tourism, travel and hospitality related industries. Students learn about the history of the industry, explore traveler motivation and consumer needs, the industry’s economic and environmental impacts, domestic and international travel, and sales in tourism.

REP308503      Restaurant Operation

Restaurant Operation Course is designed to give students an understanding of how a successful
restaurant is run according to standards developed by the National Restaurant Association
and the state Health Department.

Students will be given real life experience in the daily operation of the Restaurant Operation. Students will rotate through various positions and stations to give them an overview of all aspects of the restaurant industry. High quality of work is demanded and students will be given opportunities to redo work until it meets the standards specified during instruction. Classroom activities will include reading, math, problem solving, writing and projects in the form of daily service to customers. Students will work as a team, but will also be expected to complete individual assignments and projects to be presented to the instructor(s).

TOG308504     Tourism Guide

Developing the skills, one needs to plan, prepare and deliver engaging walking tours during this tour guiding course offered by Faculty of Business Administration and Tourism, Asia Euro University, one of the most famous universities in Cambodia. The main aim of this course is focused on providing to Students of Theories and concepts and Skills guide. Tourist Guide (Managing Package Tourism): This course also addresses the roles of major suppliers in the Tourism industry, operation management, planning of tour operators, and destination research. Students are required to design itineraries, and calculate and set the selling prices of tour packages.

The course will push students how to become a tour guide. Students will learn about the various areas of Cambodia, which contain a multitude of world-heritage-famous buildings and monuments, and about many of the individuals, institutions and events related to world’s heritage. Students will also develop the research skills, the interpretation skills and the public-speaking and logistical skills necessary to become an effective walking tour guide.

ESAP308505   ESAP (English for Specific Academic Purposes)

Since English for Specific Academic Purposes (ESAP) is concerned with the specific needs of students in particular disciplines, the course is designed to fulfill the requirements of the students majoring in any skill in Faculty of Business Administration and Tourism and Faculty of Social Science and Economics at Asia Euro University. In its specification, ESAP consists of reading, vocabulary, grammar, speaking, listening and writing relevant to those majors of the faculties. Indeed, the course aims at qualifying students in these faculties the English proficiency in their prospective careers. Therefore, with ESAP successful completion, students whose majors are non-English instructed will be able to use English language independently and effectively.

Year 3, Semester 2

TTM308601     Tourism Transportation Management

Transport form a very important component and link in the tourism sector. This course provides students with knowledge about transport; modes, systems, organisation and planning in relation to tourism operations. It equips them with skills of how to manage transport systems to enhance tourism development.

EOT308602     Economics of Tourism

The main aim of this course is focused on providing an understanding of the basic concepts of tourism as well as the fundamental role played by tourism in developed and developing countries. Different aspects of tourism will be analyzed in the course such as sustainability, economic impacts, demand, supply, costs and benefits, social and environmental consequences, and tourism as a potential factor to develop destination areas. Economics of Tourism is very important for Tourism business of standard living and we can consider what is good and bad. Explain the system and Tourism economics problems which influences on business, market analysis of supply need, production factor, consumer behavior and supply, setting price and moral Tourism economics in Tourism Industry. These lessons provide to student of how Tourism economics knowledge and market types in each time and understand about Tourism economics that is found by the new concepts in the past and know the leading role in Tourism economic planning free Tourism economics market.

HRM308603    Human Resource Management

Human Resource Management (HRM) is provided to the major in order to acquaint students the awareness of formalized systems devised for the managing of people within an institution. In fact, the course features three major areas: recruitment, compensation and benefits for employees, defining and designing jobs, and working-performance appraisal. Essentially, the purpose of HRM is to increase the productivity of an institution by optimizing the efficiency of its staffs. This mandate is unlikely to change in any fundamental way, despite the ever-increasing pace of change in the business world. The basic mission of human resources will always be to acquire, develop, and retain talent that align the workforce with the business and be an excellent contributor to the business.

TSS308604       Tourism Safety & Security

Tourism Security and Safety course is focused on its meaningfulness related to finding out and providing good knowledge for students or learners to study scientific tourism. Meanwhile, this subject can help manage tourism business including experience of guiding tourists with security and safety. Studying this course can also help us avoid encountering other problems unexpectedly.

TSD308605      Tourism Sustainable for Development

Concepts of sustainability that affect the tourism industry; the range of tourism
developments designed to maintain environmental, social and economic well being of
natural, built, and cultural resources; the inherent stability of natural ecosystems in order
that certain parallels may be drawn and guiding principles applied to the management of
tourism based projects.

Year 4, Semester 1

PSQT308701   Product & Service Quality in Tourism

Productivity and Service Quality course deals with a historic perspective on quality. Also, this subject is relevant to the roles of organizational culture, total quality management models, supportive and defensive communication, an operative selection techniques. Moreover, students will improve each unit and develop their skills in tourism.

TDM308702    Tourism Destination Management

This course is a comprehensive look at the tourism destination. Students will gain an understanding of what a destination has to offer, what factors make a destination attractive to visitors, and what roles different businesses and organizations play within the destination. This course will acquaint the students with a variety of attractions and destinations, how they developed and the issues and skills involved in their operation including their management, marketing and integration with the community.

Students will spend much of the course time visiting different facilities in Cambodia and learning first hand from senior management how they work, the issues they face, and what makes them successful. Where possible, a behind the scenes tour will be included. The rest of the sessions will be in class discussions of the different types of attractions and destinations; their customer base, how they interact and support their community, organizations that support them, and discussions about career options and opportunities.

EFT308703      Entrepreneurship for Tourism

The main purpose of this course is to provide students an understanding of critical theories and philosophies of entrepreneurship for tourism, hospitality and entertainment industry. Students will study the definition of entrepreneurship, processes and types of entrepreneurship. Especially, they study entrepreneurship, entrepreneurship in small companies, entrepreneurship, entrepreneurship, behavior and entrepreneurship, management and skills, need and marketing for entrepreneurship in addition to students and study, marketing and strategy for entrepreneurship and business planning in the tourism and hospitality industry. Currently, the tourism hospitality, and leisure industries show a wealth of opportunities and feedings for workplaces and entrepreneurship staffs create new and unique products for profit purpose.

RME308704    Research Methodology

This subject will enable students to identify and apply appropriate research methodologies in order to plan, conduct and evaluate basic research in business world. Among topics discussed ranges from the introduction to research methodology and developing research proposal.

Students will have opportunities to establish or advance their understanding of research through critical exploration of research language, ethics, and approaches. The course introduces the language of research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches. Students will use these theoretical underpinnings to begin to critically review literature relevant to their field or interests and determine how research findings are useful in forming their understanding of their work, social, local and global environment.

TPP308705      Tourism Planning and Policy

This course aims at demonstrating the critical importance of tourism policy to the competitiveness and sustainability of a destination and relates tourism planning to policy and formation of tourism policy and relates planning within ecologically sensitive landscape and areas to policy. The planning and management strategies are to be articulated in the context of social, economic and environmental impacts of tourism. Special emphasis is given to national parks and protected areas worldwide.

The course introduces student to tourism planning, vision, policy, and development strategy. Managing tourism plan and Angkor tourism management plan and tourism development planning in local areas are included.

Year 4, Semester 2

CBT308801     Consumer Behaviour in Tourism

This course will enable the student to identify the essential concepts related to consumer behavior, the cultural differences of consumer and recognize the different sciences which is related to tourism or tourist. Compare between different cultures and motivations of consumers , know the factors influencing behavior and attitudes and decision making behavior . in addition to providing services for nationalities from different market sectors

TEM308802     Tourism Event Management

Gain the skills and expertise needed to become a professional event manager with a specialism in events for the tourism sector. By studying events theory, policy and practice, along with business management, you develop an in-depth understanding of what it takes to plan and manage memorable and successful events and other leisure activities.

TRE308803     Tourism Regulation

In this course, students will be provided with information concerning the international tourism organizations in major countries, tourism legislation, safety management plans applying to the travel industry, regulations for tour guide and legislation for the hotel and tourism industry. In addition, the possible consequences of failure to satisfy legal obligations will be examined.

CTM308804    Corporate Tourism Management

Even though tourism is a cultural activity, its management is also an important element. This course provides students with the fundamental knowledge concerning marketing, human resources management, financial management, destination planning, policy, environment and prospects in the tourism industry. Real life cases will also be discussed in order to give students a relatively comprehensive understanding of the tourism industry.

SMT308805     Strategic Management for Tourism

This course is designed to enable students to develop a comprehensive understanding of the business environment, with particular emphasis on the analyses of technological developments, the changing social environment and values, the impact of globalization on economic growth as well as the economic interdependence and uncertainty among nations. Upon completion of this course, students are expected to possess the capability to pursue thorough analysis of the fast changing tourism context with application of the concepts of strategic management of tourism.

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