Course Description

Foundation Year, Semester 1

FY101               Math Applied

Mathematics is required by every educated person needing to know to process, evaluate, and understand the numerical and graphical information in our society. Math Applied is usually adopted by economists, financers, or businessmen to settle most issues in finance, probability, statistics, and economic growth / downturn, etc.

In Math Applied, the interdisciplinary field of study includes Swiss and Series, Determinant of Matrix and Linear Equation, Real-valued Function, Derivatives and Integrals, Function of Several Real Variables, Partial Derivatives, Total and Absolute Derivatives, and Linear Problems.

FY102               Office Application

Office Application is intended to introduce students to basic office applications useful for office work (i.e. Microsoft Word and Excel, PowerPoint, etc.). It is to do with a spreadsheet application. That is, the study involves calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications. This enables graduates to use basic office applications for the sake of their work administrations.

FY103               Theory of Economics

This subject focuses on, “What are Economics and Market Economics? Theories of Demands and Supplies, Monetary and Economics, the Culculation of Monetary’s Value, and Manufacturing Economics,” and it also focuses on the organizing and managing the enterprises.

FY104               Introduction to Business

This subject is an oriented course in the Faculty of Business Administration and Tourism and Faculty of Social Science and Economics that will expose students to business terminology, concepts, and current business issues. The aim of the course is to develop a viable business terminology, foster critical and analytical thinking, and refine the business decision-making skills.

The overall contents of this subject mainly are about the conception and the basis of important sectors in business such as what Business and Economics are. Specifically, it is about the awareness of crucial success in the business world and how small businesses shall be started, operated, monitored and evaluated. Indeed, the interdisciplinary study of this subject mainly focuses on three major forms of businesses, the awareness of ethics and the responsibility of business with a society as a whole, the awareness of management and effective human resources management, and the principles of manufacturing management in a business.

FY105               Core English 1-A

English language courses are adopted to fit students studying in the Faculty of Business Administration and Tourism and Faculty of Social Science and Economics since all majors in these faculties are non-English programs to be conducted. The course aims at qualifying students in these faculties the ability to use English effectively in their prospective careers.

The subject of Core English 1-A is the first level of English language study for this major. It is a topic-based young adult/adult English language course, adapted from the NetLanguages’ General English Online Self-study course. It combines a multi-layered syllabuses, a topic- and text-based approach to materials design, and a communicative methodology to make an engaging and effective course for learners and teachers alike. In addition, the subject allows maximum of flexibility and provides an unprecedented range of quality print and online resources.

Foundation Year, Semester 2

FY206               Khmer Study

In this subject, students explore, compare and contrast the rituals, practices, art and culture of Buddhism and Brahmanism during the Funan, Chenla, Angkorian, Uddong, Chaktomok, colonized epochs and its newly development among modern ideologies along with Khmer history. In addition, Students analyze the evolution of literary ideas and texts during the period of Cambodian independence.

After the completion of the course, students will be proud of Khmer Nation because they can understand the work of Khmer ancestors for building up the foundation of Khmer culture and civilization from the past with a famous legacy in Southeast Asia.

FY207               Basic Statistics

The calculation of probability of issues that may happen after the theory has been put into practice to identify the methods how to select random sampling, and collect this random sampling to reach an estimation, medium parameters, and percentage of population and use this random sampling to make testing. Population has a medium comparison or percentage of population with one number and medium comparisons or population statistics with global statistics (two or more).

FY208               Basic Marketing

The Marketing is the subject which enable learners to be excited, brave, and updated.This subject has an emphasis on the principles of marketing which is the the most fundamental basis in studying Marketing Subject as a whole. The design of this subject is aimed at improving students’ capacity to have profound understanding in exploring the markets for selling products as many as possible in today acute competitive conditions.

FY209               Basic Accounting

This subject will study the process of determining transaction, measurement records and the economic interpretation of the transactions of the funnel unit within the specified period. The Basic Accounting Course will help learners to develop their skills in the accounting field, from understanding Profit and Loss accounts to VAT. The course will cover a range of lessons and provide multiple examples for assessment.

FY2010             Core English 1-B          

English language courses are adopted to fit students studying in the Faculty of Business Administration and Tourism and Faculty of Social Science and Economics since all majors in these faculties are non-English programs to be conducted. The course aims at qualifying students in these faculties the ability to use English effectively in their prospective careers.

The subject of Core English 1-B is the second level of English language study for this major. It is a topic-based young adult/adult English language course, adapted from the NetLanguages’ General English Online Self-study course. It combines a multi-layered syllabuses, a topic- and text-based approach to materials design, and a communicative methodology to make an engaging and effective course for learners and teachers alike. In addition, the subject allows maximum of flexibility and provides an unprecedented range of quality print and online resources.

Year 2, Semester 1

ORB301301     Organizational Behaviour

This course integrates the study of management principles and practices with the study of human behavior within organizations. The primary goal of this course is to prepare students for advanced leadership roles in modern organization. This course will provide a good foundation for students intending to study in any major, as the main objective of this course is to provide students with the essential content and experiences they need to become a motivating student, successful manager and an effective employee in any type of work they do in the future. By taking the course students will understand themselves and other people at work and will be able to learn how to create effective work groups to be successful in life.

The course will examine the contemporary principles, techniques and research findings in management and organizational behavior that are driving high performance and continuous improvement in business today. To understand management and organizational behavior, concepts associated with continuous improvement in individual and group processes will be discussed. Specific attention will be given to Organizational Behaviors, Diversity in Organization, Attitudes and Job Satisfaction, Personality and Values, Perceptions and Individual Decision Making, Motivation Concepts, Foundations of Group Behavior, Communication, Leadership, Power and Politics, and Conflict and Negotiation.

PRM301302     Principles of Management

Principles of Management, Skills and Competencies are a comprehensive course on the management process from a manager’s perspective, with particular emphasis on the skills, competencies, techniques and knowledge needed to successfully manage an organization. This course explores the basic concepts and processes of management. Students will examine the fundamental roles and processes of planning, leading, organizing and controlling that comprise the managers’ role. It focuses on the entire organization from both a short and long-term perspective for strategic vision, setting objectives, crafting a strategy and then implementing it.

This course will enable students to develop short and long-range plans to effectively accomplish organizational goals. Students will develop skills related to the manager’s function as required in today’s competitive environment. This course examines the logic and working of organizations. It also investigates how organizations develop and maintain competitive advantage within a changing business environment influenced by political, economic, social, technological, legal and environmental factors. The course content is organized around the four ‘pillars’ of management viz. planning, organizing, leading and control [POLC] for systematic understanding of management-related challenges and applying conceptual tools and techniques in analyzing, evaluating and addressing management issues.

MIE301303      Microeconomics

This is a core course in introductory microeconomic theory, introducing students to the fundamental principles of how to think like an economist. By the end of the course, students should be able to combine abstract concepts with formal analytical tools in order to understand how consumers and producers make optimal choices, and how these choices affect real market outcomes.

The course examines how individuals and firms make decisions by weighing up costs and benefits, and how the interaction of their decisions leads to market and social outcomes. The model of market supply and demand is employed to examine the effects of taxes, subsidies, and other government interventions in market activity. The implications of different market structures, including perfect competition and monopoly, are examined. Public goods, externalities and common resources are key examples of cases in which private markets may yield socially sub-optimal outcomes. Such cases are examined and the role of government policy in correcting for these is discussed.

MKTM301304          Marketing Management

This course is planned to be a fundamental base for other Marketing courses, such as Strategic Marketing Planning, Industrial Marketing, Marketing Research, International Marketing, and Services Marketing. It’s intended as a practical tool on how to make right decisions on marketing mix strategies. This course also has a fit with such integrative courses as Strategic Management, International Business, and Financial Management etc.

This course provides an introduction to all aspects of marketing, including strategic marketing planning, marketing research, product planning and development, promotion planning, distribution and pricing. It provides an understanding of the theories of the marketing mix variables, and a practical application in the context of the marketing management cycle processes of research, planning, organization, implementation and control. The latter part of the program examines the process of marketing management in different sectors of Cambodia economy.

EAPI301305    EAP (English for Academic Purposes)

This course is designed for the students to develop their listening, speaking, reading and writing skills in English and it may help them functioning well in the prospective careers. It aims at accurate and fluent communication, extending grammatical, lexical and functional skills in the major.

Therefore, Bachelor’s Degree or Associate’s Degree students at university with English proficiency at least pre-intermediate level who wish to prepare themselves and improve their communication skills in business English in order to improve their employment prospects upon their graduation. It teaches basic business skills in English needed to communicate in a variety of different work settings. Essentially, the course introduces and examines various skills in English language under business English context including communication, careers, employment, import-export, marketing, retail, competition, innovation, money/negotiation, market research, investment, and ethics.

Year 2, Semester 2

MAE301401    Macroeconomics

This course provides an overview of macroeconomic issues: the determination of output, employment, unemployment, interest rates, and inflation. Monetary and fiscal policies are discussed. Important policy debates such as, the sub-prime crisis, social security, the public debt, and international economic issues are critically explored. The course introduces basic models of macroeconomics and illustrates principles with the experience of the international, regional, and local economies.

BLA301402     Business Law

This subject introduces learners to law in general and application to business specifically, comprehensive study of the law of contracts and the principal and agent relationship.

The main content of this course is aimed at training students to know about the Camdodian legal system, Khmer history, Cambodian modern law in Roman-German legal system, wealthy businessman, traders and properties, obligations of traders, commercial enterprises, commerical units, co-ownership company, and equity affiliates. In addition, it will figure out the structure of Cambodia companies’ branches, foreign trade companies, general rules of commercial contract, special trade contracts, labor laws in the field of businesses, administrative obligations of enterprises, dispute resolutions, and the acknowledgement of any of other types of businesses and companies locally, regionally, and internationally.

COB301403     Consumer Behaviour

Understanding how and why consumers behave in a given way enables marketers to design and implement better marketing strategies. Consumer Behaviour focuses upon understanding consumer decision-making processes and the various factors that influence these processes. Collaborative work processes, inquiry and communication skills within marketing contexts are focused upon for student attribute development.

Students develop an appreciation for the influence consumer behavior has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, life-style, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making.

BET301404      Business Ethics

This business ethics course offers an introduction into the concept of values, morality, as well as cultural beliefs and upbringing in all areas of business, from consumer rights to corporate social responsibility. Decisions made by shift managers or corporate presidents may affect thousands of individuals or entire communities. Consumers today expect and demand integrity, honesty, and transparency in all levels of their environment. Understanding those expectations is the key to communicating core values and behavior not only to employees, but society in general.

The course introduces students to the relevance and importance of ethics and social responsibility in business. Important learning objectives are to increase students’ awareness and understanding of ethical issues in business, and to provide students with useful conceptual tools to guide analysis and decisions. The ultimate intent of the course is to leave students better equipped to identify, think critically about, and resolve ethical issues that are encountered in one’s working life at the individual, organizational, and societal levels.

EAPII301405   EAP (English for Academic Purposes)            

This course is more advanced to EAPI302305

Year 3, Semester 1

LAL301501     Labor Law

This course will strengthen students’ knowledge and practices in the Cambodian Labour Law and working conditions in HR/employee management. Understanding how the Cambodian Labour Law works in relation to a company or an organization as a whole to ensure that students will meet the minimum requirements.

In addition, the study on labor law is an important contribution to facilitate students to take all kind of national codes of conduct for grated such as national constitution, convention, laws, regulations, decrees, sub-degree, Prakas, directive and information which are necessary for ensuring the implementation and actions related to the jobs of the private sectors, including the role of employers and employees in working performance and the accountabilities to the law.

POM301502     Production-Operation Management

This course introduces the students to the theory and practice of production management as a functional area in the management of business enterprise. It is a three-unit course which primary discuss the principles, concepts and basic problems affecting the manufacturing and non-manufacturing firms. It also includes the methods, strategies and application of various economical and mathematical tools in solving the production and operation related problems. It covers the two major areas of production and operations management: Design of the Operation System and Operation and Control of the System.

CCM301503    Cross Culture Management

This course is designed to convey the major principles relating to management across cultural and national boundaries. It focuses on interpersonal approaches between people of different cultures in work settings as opposed to a country specific approach. That is, the approach is used to understand the effect of culture in a way that can then be applied to a wide variety of cross-cultural interactions in a number of organisational context. Participants will interact, examine concepts, cases to increase awareness, and understanding concerning the influence of culture on management and management practices.

Students will benefit from basic and advanced knowledge of management and organisational behavioural concepts. Before attempting this course, students are advised that it is important to complete the appropriate prerequisite course(s) listed on the front of this course profile. No responsibility will be accepted by the School of Business, the Faculty of Business, Economics and Law or the University of Queensland for poor student performance occurring in courses where the appropriate prerequisite(s) has/have not been completed, for any reason whatsoever.

ENT301504     Entrepreneurship

Entrepreneurship is the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. The most obvious example of entrepreneurship is the starting of new businesses. In economics, entrepreneurship combined with land, labor, natural resources and capital can produce profit. Entrepreneurial spirit is characterized by innovation and risk-taking, and is an essential part of a nation's ability to succeed in an ever changing and increasingly competitive global marketplace.

This course is designed to help students evaluate the business skills and commitment necessary to successfully operate an entrepreneurial venture and review the challenges and rewards of entrepreneurship. Students will learn about themselves, their decisions, and their goals to determine how entrepreneurship can play a role in their lives. Students will also be introduced to entrepreneurship from an economic perspective and the concepts of environmentally sustainable practices and social entrepreneurship.

ESAP301505   ESAP (English for Specific Academic Purposes)

Since English for Specific Academic Purposes (ESAP) is concerned with the specific needs of students in particular disciplines, the course is designed to fulfill the requirements of the students majoring in any skill in Faculty of Business Administration and Tourism and Faculty of Social Science and Economics at Asia Euro University. In its specification, ESAP consists of reading, vocabulary, grammar, speaking, listening and writing relevant to those majors of the faculties. Indeed, the course aims at qualifying students in these faculties the English proficiency in their prospective careers. Therefore, with ESAP successful completion, students whose majors are non-English instructed will be able to use English language independently and effectively.

Year 3, Semester 2

INM301601      Inventory Management

This course aims to introduce the students to the fundamental nature of inventory from a financial, physical, forecasting, and operational standpoint. The ultimate goal of this course is to present immediately usable information in the areas of forecasting, physical control and layout, and problem recognition and resolution.

The course materials should enable students to understand that modern practice discourages holding large quantities of inventory, grasp the significance of controlling actual, on-hand inventory as both a physical object (she lf count) and as an intangible object (record count and monetary worth), understand the fundamental differences between finished goods inventories in the retail/distribution sectors and raw materials and work-in-process inventories found in the manufacturing environment, understand basic formulas to calculate inventory quantities, employ basic problem-solving techniques toward issue resolution.

PUR301602     Public Relations

Public Relations introduces students to the planning process involved in putting together and coordinating organizational public relations efforts. In this course, students will learn what is involved in developing, implementing and evaluating public relations strategies.

The course provides insights on understanding an organization’s internal and external environment; as well as identifying and addressing public relations situations that emerge in these environments. Students will learn how to develop objectives, and design strategies and select tactics that can better serve the organization’s goals. Additionally, students will learn from current public relations strategies, by analyzing and discussing good and bad practices. This course also focuses on the use of social media and other new media channels in strategic public relations, examining when and how they can be employed to better serve the organization communication and relationship building needs.

HRM301603    Human Resource Management

Human Resource Management (HRM) is provided to the major in order to acquaint students the awareness of formalized systems devised for the managing of people within an institution. In fact, the course features three major areas: recruitment, compensation and benefits for employees, defining and designing jobs, and working-performance appraisal. Essentially, the purpose of HRM is to increase the productivity of an institution by optimizing the efficiency of its staffs. This mandate is unlikely to change in any fundamental way, despite the ever-increasing pace of change in the business world. The basic mission of human resources will always be to acquire, develop, and retain talent that align the workforce with the business and be an excellent contributor to the business.

STM301604     Strategic Management

To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets both traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy.

This course introduces the concept of strategic management through case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic, and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms across industries. Prerequisites: Course work in accounting and two other functional areas.

MRE301605    Marketing Research

The fundamental concepts and stages of marketing research provided within an overall structural framework, including: how to integrate stages, carry out research in a scientific manner, read and analyse research reports, apply research skills.

This course aims to provide students with a back ground in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing. Knowledge of these topics will enable students to both implement and evaluate marketing research during their professional careers. It is assumed that students enrolled in this course have a basic understanding of marketing terminology and concepts.

Year 4, Semester 1

PRM301701     Project Management

This course guides students through fundamental concepts of project management and behavioral skills needed to successfully launch, lead, and realize benefits from projects in profit and nonprofit organizations. Successful project managers skillfully manage their resources, schedules, risks, and scope to produce a desired outcome. In this course, students explore project management with a practical, hands-on approach through case studies and class exercises. A key and often overlooked challenge for project managers is the ability to manage without influence—to gain the support of stakeholders and access to resources not directly under their control. Special attention is given to critical success factors required to overcome resistance to change. The course will review causes of project failure and how to mitigate risks through proper planning in the early phases of a new initiative.

This course focuses on project management methodology that will allow students to initiate and manage projects efficiently and effectively. Students will learn key project management skills and strategies, and they will have the opportunity to apply this knowledge through their prospective careers.

TQM301702    Total Quality Management

Total Quality Management (TQM) is a scientific approach for management and employees to be involved in the continuous improvement of processes underlying the production of goods and services. This approach is fundamental in business, industry, evidence-based medicine and many other disciplines.

Students who complete this course will be able to critically appraise management techniques, choose appropriate statistical techniques for improving processes and write reports to management describing processes and recommending ways to improve them. People need to be aware of what they can and can't do with data. Management is limited to what it knows and so too is the organisation. Awareness of statistical techniques and their use is paramount to collecting information and making decisions. Quantitative skills are necessary in order to make decisions - else you are just another person with an opinion.

INB301703       International Business

The course explores the challenges of managing a culturally diverse work force and the complexities of managing in countries with different religions, traditions, and value systems. This course focuses on the ability of managers to lead, motivate, communicate, and negotiate with individuals with different attitudes towards achievement and work, time and change, wealth and success, gender and the family, religion and language.

This course provides an overview of the environment, concepts, and basic differences involved in international business. Topics include forms of foreign involvement, international trade theory, governmental influences on trade and strategies, international organizations, multinational corporations, personnel management, and international marketing. Upon completion, students should be able to describe the foundation of international business.

RME301704    Research Methodology

This subject will enable students to identify and apply appropriate research methodologies in order to plan, conduct and evaluate basic research in business world. Among topics discussed ranges from the introduction to research methodology and developing research proposal.

Students will have opportunities to establish or advance their understanding of research through critical exploration of research language, ethics, and approaches. The course introduces the language of research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches. Students will use these theoretical underpinnings to begin to critically review literature relevant to their field or interests and determine how research findings are useful in forming their understanding of their work, social, local and global environment.

FMA301705     Financial Management

Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management.

Students develop a basic understanding of business finance which deals with how organizations effectively manage their operating and fixed assets and fund them with an optimal mix of debt and equity financing. Topics include financial statement analysis; financial forecasting; working capital management and short-term borrowing; valuing financial assets; cost of capital; capital budgeting and risk; capital markets and sources of long-term financing; dividend policy; and foreign exchange.

Year 4, Semester 2

MOC301801    Management of Change

Management of change is a systematic way to deal with change within an organization in order to effectively deal with the change and to capitalize on change opportunities. Change management includes adapting to the change, controlling the change and effecting new change. Management of change requires an organization to take a proactive approach to change.

The course will introduce students the challenges in getting significant changes made in organizations, Organization Change Management (OCM) techniques, case scenarios where OCM techniques played a greater role in ensuring successful implementation of business strategies, and personal confidence that they know how to get the job done

LDS301802      Leadership

It is an interdisciplinary course about the tasks, strategies, and skills of effective leadership. Course activities will range from theory to the practical processes of leadership. Basic concepts essential to personal skills development and organizational leadership behavior are included. In addition, the course covers an awareness and understanding of current issues relating to the nature and tasks of collaborative leadership behavior. The student is asked to identify an issue or problem and practice leadership by developing and implementing a community project.

The purpose of this course is to introduce students to the emerging field of global leadership. Students will gain an understanding of the history and origins of global leadership and the theoretical approaches to global leadership in complex, modern contexts.  Students will be challenged to access primary sources of global leadership literature, and think deeply and critically about the current state of theoretical development in global leadership. Students will also explore various global leadership competencies and learn how to apply these competencies in various regions and cultures throughout the world.

ECO301803     E-Commerce

E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

This course provides the tools, skills and understanding of technological concepts and issues surrounding the emergence of and future directions of electronic business practices, with a strong focus on electronic commerce initiatives. The student develops an understanding of the current business models, strategies and opportunities in electronic publishing, communication, distribution, collaboration, and online payment options. The focus is on innovative strategic thinking with respect to the use of these techniques in successful new business ventures.

INM301804      Investment Management

This course will provide a basis for making investment decisions and it is intended for students who want to become investment professionals and/or knowledgeable individual investors. The course will cover basic investment concepts, portfolio theory and asset pricing, security valuation, market efficiency, behavioral finance, and options and futures. Through classroom discussions, problem solving, and real world applications of class concepts, by the end of the course, students should be able to read and understand financial news and have a better grasp of the world of trading and investments. The ultimate goal of this class is to give students the ability to understand, analyze, and reach their own conclusions about different financial events.

Students who want to start a career as investment professionals or who want to improve their decision-making as individual investors will find this course very useful. The major topics include financial markets and instruments, portfolio theory, valuation of equity and fixed-income securities, options and futures.

RIM301805    Risk Management

This course provides a survey of risk management theory and practice as it relates to corporate risk management. The course begins with the definition and dimensions of risk. The course then takes a detailed examination of the value proposition for corporate risk management (for individuals as well as corporations). The course then has students apply the risk management process to a publiclytraded corporation. The course concludes with disaster recovery strategies and principles of enterprise risk management.

The course focuses on the ways in which businesses and society assess, control, and transfer risk. This process, known as the risk management process, is becoming an increasingly important tool in the management of business and personal financial health. An effective and efficient corporate risk management program leads to knowledge and control of costs and an improved bottom line.

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