The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address issues such as what new products a firm should introduce; how products should be priced; how best to identify channels of distribution; and how best to promote new and existing products. Students majoring in marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, or industrial marketing.
Marketing objectives define what you want to accomplish through your marketing activities. There are several important factors to consider when establishing effective marketing objectives.
Marketing also focuses on developing and managing ongoing relationships with customers, competitors, partners, suppliers and other shareholders. The teaching approach emphasizes the strong functional linkages that exist in practice between marketing and finance, accounting, operations, personnel, information systems, business communications and strategic management. The department’s teaching has a strong international orientation. You can combine courses to focus your studies in any of the following areas: marketing management, advertising and communications management, marketing science or services management.